LISTKI WAFLOWE - WAFER LEAVES
The main branding task was to build a completely new category – with their own, unique brand. We created Waffle Leaves for the Kopernik Confectionery Factory. It is a known product with an unknown history, which has become the most important element of the new packaging.
Wafer Leaves are a combination of crisp, golden-baked wafer leaves, hand-kneaded cream and dark chocolate. Baked according to a unique recipe, the number of which is placed on the packaging.
Photos made for the project reflect the craftsmanship of the product and show its true nature.
The packaging concept is a storytelling story about the product. The "craft" character is reflected in graphic elements referring to old product labels and strong typography. The entire project was maintained in a mysterious atmosphere, which perfectly describes the place where Waffle Leaves are baked - Nasza Waflania.
We have created a dedicated KV, which we have adapted for all trade materials, POS, cardboard, display, stand, leaflets and press advertisements.
We also launched a campaign introducing Waffle Leaves to the online space - on social media channels on Facebook and Instagram.
We made a photo session for all content activities. The photos were taken by Food Content studio.
